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WAYS TO SECURE YOUR BUSINESS SEED MONEY
A new business can cost you money before it makes you money, so you have to have a plan as to how you’re going to finance your new endeavor. You not only have to determine what the start-up costs will be for your particular venture, you also have to figure out how you’re going to pay your own personal bills while you’re building your business. Before you can go looking for money, you need to quantify how much you’ll need.  Come up with a realistic number not an optimistic number.  Be honest with yourself and don’t let your enthusiasm cloud your common sense.  Itemize all your anticipated business expenses, add a cushion, and then check with a professional advisor who is familiar with whatever type of business you plan on having to see if you are on target.  Once you have your projected business costs nailed down, figure out how much you will need to keep your household going while your business gets off the ground. Remember, it usually takes some time – often a year or more – before you actually make money at a new business. 

Some aspiring business owners consider borrowing against their retirement, tapping into their investments, using low interest credit cards or borrowing from family or friends to finance their start-up.  But be careful, all of these options have consequences so make sure you know what you are getting into.  And if you do decide to have someone you know help you out financially, put your agreement in writing.  You should have a contract - even if you’re borrowing from your mother!  Set out the terms and conditions, what the interest and payback period will be, and what if any say the person lending you the money will have in how you spend it.  It is almost always better to borrow the money than to give someone an ownership interest in your business.  This is your new business and the more control you have the better!  .

Getting a business loan for your new company isn’t always easy, and when yours is a home-based business the challenge is even greater.  Banks don't always take home-based businesses seriously, but financing is available if you know where to look and you can provide the right information. For example:
  • Make sure you know your competition and focus on how you will be different or better. Sell your idea and yourself!
  • Write a solid business plan, no matter how simple your business idea may be.  Potential lenders are going to want to see facts, figures and projections on profitability.  It doesn't need to be fancy, but it does need to be clear.
  • Demonstrate your product or service, and share samples of marketing material.  Before you make your pitch, do a name search to make sure you aren’t infringing on another company’s name. Have an attorney add the appropriate disclaimers or check for wording that might later translate into unnecessary legal liability.  Lender's want to know you are legally protecting yourself.
Banks that give small business loans are a good resource.   The SBA doesn’t issue loans directly, but they do guarantee loans given by private lenders.  [ Link to SBA ]  Some banks, government organizations and business groups offer microloans – which are small loans generally between $100 and $35,000 dollars.  Microloans are usually based on character and management ability rather than on an established credit history.  In the start-up phase of a business you almost always have to  give a personal guaranty or collateral for a business loan - such as pledging equity in your home.  That’s why sometimes new business owners opt to tap into a home equity line of credit but you don’t build business credit that way!  Talk to a small business banker and your financial advisor.  And of course, read all the fine print on any loan document or contract carefully.  There are lawyers out there who specialize in this area, and it’s a good idea to have them check things out for you.

Some colleges and universities offer financial support to entrepreneurs through their small business and entrepreneurial centers. There are also many different types of grants. You need to know though that grant requirements are pretty strenuous, and there’s a lot of competition for small and home-based business grants.   Angel investors are usually looking to invest large sums of money. They will want equity in your company and will typically have a say in how you run it.  They also may demand your business be set up as a particular type of entity, such as a C corporation.

Although having bad credit will definitely make borrowing money more challenging, there is still a chance you can get a loan even with a bad personal credit score or history. If you have a bad credit history or score, separate your personal credit from your business credit. Get a tax ID and form a legal entity for your business to start building your business's credit. If can show you are paying your business bills on time, suppliers and vendors may allow you to open small credit lines with them which in turn can be a stepping stone to larger business loans. You can check your business credit history at Experian, Equifax and Dun & Bradstreet.  There are also credit restoration services that will work with you to fix your credit and secure the money you need to make your entrepreneurial dream come true!

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